I remember creating paper surveys in junior college when I needed valuable insight into a certain group’s likes and dislikes. Back then, compiling the results took a lot of time and patience. Today, however, thanks to the ever-changing online and e-commerce industry, designing surveys is much easier and less time consuming.
With all the available online survey options, it can be difficult to know which one to choose. As a survey designer for the past 20 years, I’ve used almost all of them.
Based upon my experience and preference, I’ve compiled a list of the top online survey tools available today. I’ve based this list on careful analysis of each tool’s functionality, user experience, navigation, reporting, features and popularity:
SoGoSurvey – I’ve heard that these guys are a bunch of techies who do not quite work on their advertising or product marketing, claiming they let their product speak for itself. I find their platform to be robust and user-friendly, useful for detailed and researched-based surveys. Though not quite popular, they surely do have a good product to offer.
SurveyMonkey – In business for more than 10 years, this is the most popular and widely used online survey software. All the free surveys offered include basic feature modules; you to need to upgrade to the paid version to work with the additional features. Personally, I prefer to get the feel of all the features before I upgrade. Perhaps something they will work on.
SurveyMonkey – In business for more than 10 years, this is the most popular and widely used online survey software. All the free surveys offered include basic feature modules; you to need to upgrade to the paid version to work with the additional features. Personally, I prefer to get the feel of all the features before I upgrade. Perhaps something they will work on.
Zoomarang – Recently acquired by Survey Monkey, they offer almost the same tools and features. Not quite a business-friendly product, as it helps you design simple surveys but nothing too advanced or research-based. They did, however, receive a marketing boost following their buyout. A good tool for quick and easy survey creation.
Fluid Survey - I personally feel that they have the best UI (user interface) in the market. Very slick and attractive. Their free version, however, only allows you to create 20 questions per survey during a 14-day trial period. Overall, an attractive product that offers some cool display and survey template options.
