Thursday, August 16, 2012

Online Survey Software & Form Tools at Their Best!

With so many different online questionnaire tools available, it’s becoming increasingly difficult to decide which to try. To choose which is best for your needs, it’s helpful to examine user experience, one the most important differentiating factors.

The online user experience depends on a lot of different factors, including website layout, color scheme, selection of pictures, easy navigation, connectivity and, of course, browser compatibility. There may be numerous attractive online products, but there are just a few survey tools that stand out due to their User Interface design and overall “look and feel.”

SoGoSurvey and FluidSurvey are two products that offer a user experience worth mentioning, with their product color scheme, pictures and easy website navigation making them instantly stand out from the rest.

Their products consist of two parts — the static side and the dynamic side. The static side refers to the product’s outer appearance, its never-changing content, layout and pictures. The dynamic side is where the product actually functions and includes all the various features with which the user spends most of his time. Both the static and dynamic sides make up the overall user experience.

Both SoGoSurvey and FluidSurvey offer attractive and professional products that also provide their users with memorable online survey experiences.

Thursday, August 2, 2012

SoGoSurvey vs. SurveyMonkey


How to design surveys” is becoming a popular online search topic as online surveys offer a unique platform for businesses of all sizes and structures to connect with customers and prospects. With so many social networking sites, it’s now easy to share information, with online survey tools one of the preferred methods.
In the last few years, we have seen the emergence of numerous options for survey design and sharing, using tools that are easy and practically free. These players have all been competing to receive maximum coverage and traffic. As is typically the case, a select few have prospered, while others have fallen.

Two companies emerging as the top contenders are SoGoSurvey and SurveyMonkey. While both offer similar design options, each has a different objective and takes a different approach. In an attempt to win a monopoly, SurveyMonkey has spent considerable money acquiring smaller online survey players. SoGoSurvey, on the other hand, is using its decade-long experience in the technical and scientific survey business to focus more on offering a high-end technical product, without the distraction of chasing online popularity.

Based on some rough analysis, SoGoSurvey appears to be lagging behind in its marketing and advertising efforts, whereas SurveyMonkey is the most sought-out product from a branding prospective. But the proliferation of social media has introduced challenges and opportunities, with a socially friendly and customer-centric product the ultimate objective. From a user experience point of view, each product stands apart from the other. SoGoSurvey offers robust sharing and reporting tools, whereas SurveyMonkey offers quick customer service through their social media platforms.

In the race to reach the top spot, both of these players are taking the necessary steps to reach out to their customers and attract maximum traffic.